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Effective Data Team

Meet Our Data Movement Experts

Tim Wightman

Chief Data Mover

As the founder of Effective Data, Tim is responsible for the overall strategic direction and operations of the company. He believes in open communications with employees and customers, and brainstorming to develop solutions that meet customer challenges. Under his direction, Effective Data has grown into one of the country’s leading Electronic Data Interchange (EDI) and data integration firms.

Experience: 28+ years of EDI excellence, 25+ years of business development and ownership

Education: B.A. in Mathematics and Computer Science from Augustana College, Rock Island, Illinois

Beth Razook

Empress of Operations

Beth is a hands-on IT consulting industry subject matter expert. She has more than 20 years of sales management, recruiting and operational experience, combined with an in-depth knowledge of the EDI consulting delivery system and related technology solutions. As Effective Data’s COO, she delivers quick, sustainable results to the top and bottom line. By example, she provides the leadership to out-perform customer expectations.

Experience: 20+ years of diverse industry expertise

Education: M.A. in Business Communications, Western Illinois University

Art Sanders

Data Voyager Know-It-All

Art is responsible for servicing Effective Data’s clients worldwide, and manages, motivates and challenges a large group of cross-functional disciplines and teams. He develops strong client relationships, manages P&L for our consulting division and provides key participation in the business development and sales processes. Art excels at health care issues including HIPPA, ICD-10 and claims processing and adjudication. He is also an expert on supply chain products such as Ariba, i2 and PKMS. Art is skilled at large-scale implementation and integration of major ERP systems (BPCS, Mapics, J.D. Edwards, SAP, HFA, PeopleSoft, Oracle, Genesys, Lawson and others), and EDI products including IBM B2B Integrator, Tibco, Webmethods, GXS and Biztalk.

Experience: 30+ years, with the proven ability to plan and manage small and large-scale projects, manage client relationships and provide technical expertise

Education: B.S. in Accounting, Roosevelt University

Jennifer O'Neil

Project Movement Maestro

Jennifer works closely with every ED Connect customer to help implement EDI projects simply, smoothly, on time and within budget. She uses a detailed project plan that identifies and sequences activities to be completed from start, to finish, to post-production. Jennifer works alongside our senior management and technical staff to ensure that all resources required to complete each project are allocated effectively. She involves all parties, and maintains constant communication and detailed project documentation to ensure complete client satisfaction.

Experience: 21+ years at Effective Data managing internal and technical projects

Education: Bachelor of Business, Human Resource Management, Western Illinois University

Peggy Callas

Director of Sales

Meet Peggy Callas, a dynamic leader with a proven track record of driving revenue growth and cultivating lasting client relationships. With over 24 years of B2B and EDI experience in solution consulting and sales leadership roles, Peggy brings a wealth of expertise in formulating and executing effective sales strategies tailored to meet the unique needs of our clients. Passionate about delivering exceptional results, Peggy thrives in fast-paced environments, leading by example to inspire and empower their team to meet client B2B needs.  With a keen understanding of market trends and a customer-centric approach, Peggy is dedicated to driving the success of our organization through strategic innovation and a commitment to excellence. Connect with Peggy today to explore how our EDI solutions can help elevate your business to new heights.

Experience: 24 years of B2B and EDI experience in solution consulting and sales leadership roles

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