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Effective Data Team

Meet Our Data Movement Experts

Tim Wightman

Chief Data Mover

As the founder of Effective Data, Tim is responsible for the overall strategic direction and operations of the company. He believes in open communications with employees and customers, and brainstorming to develop solutions that meet customer challenges. Under his direction, Effective Data has grown into one of the country’s leading Electronic Data Interchange (EDI) and data integration firms.


Experience: 28+ years of EDI excellence, 25+ years of business development and ownership

Education: B.A. in Mathematics and Computer Science from Augustana College, Rock Island, Illinois

Beth Razook

Empress of Operations

Beth is a hands-on IT consulting industry subject matter expert. She has more than 20 years of sales management, recruiting and operational experience, combined with an in-depth knowledge of the EDI consulting delivery system and related technology solutions. As Effective Data’s COO, she delivers quick, sustainable results to the top and bottom line. By example, she provides the leadership to out-perform customer expectations.


Experience: 20+ years of diverse industry expertise

Education: M.A. in Business Communications, Western Illinois University

Art Sanders

Data Voyager Know-It-All

Art is responsible for servicing Effective Data’s clients worldwide, and manages, motivates and challenges a large group of cross-functional disciplines and teams. He develops strong client relationships, manages P&L for our consulting division and provides key participation in the business development and sales processes. Art excels at health care issues including HIPPA, ICD-10 and claims processing and adjudication. He is also an expert on supply chain products such as Ariba, i2 and PKMS. Art is skilled at large-scale implementation and integration of major ERP systems (BPCS, Mapics, J.D. Edwards, SAP, HFA, PeopleSoft, Oracle, Genesys, Lawson and others), and EDI products including IBM B2B Integrator, Tibco, Webmethods, GXS and Biztalk.


Experience: 30+ years, with the proven ability to plan and manage small and large-scale projects, manage client relationships and provide technical expertise

Education: B.S. in Accounting, Roosevelt University

Jennifer O'Neil

Project Movement Maestro

Jennifer works closely with every ED Connect customer to help implement EDI projects simply, smoothly, on time and within budget. She uses a detailed project plan that identifies and sequences activities to be completed from start, to finish, to post-production. Jennifer works alongside our senior management and technical staff to ensure that all resources required to complete each project are allocated effectively. She involves all parties, and maintains constant communication and detailed project documentation to ensure complete client satisfaction.


Experience: 21+ years at Effective Data managing internal and technical projects

Education: Bachelor of Business, Human Resource Management, Western Illinois University

Peggy Callas

Ambassador of Data Movement

Peggy has over 16 years of selling different EDI software packages, consulting, managed services and hybrid solutions. She has a reputation for directing clients to the best and most cost-effective EDI solutions for their environment while providing creative problem-solving and outstanding service.  Additionally, Peggy has an extensive background in competitive intelligence on many different EDI products. She excels at building customer and vendor relationships, and has the ability to quickly build genuine rapport and deep-rooted relationships. Peggy is passionate about EDI and loves to work with her clients.


Experience: 16+ years of EDI sales

Education: B.S. in Political Science, Illinois State University

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