The Personalization of E-Commerce

Without a doubt, e-commerce is by leaps and bounds the fastest growing sector in retail. Online shopping is everywhere, it’s become a way of life, and for traditional brick-and-mortar corporations, the allure of jumping into the e-commerce space is too tempting to pass up.

Between the increasingly disruptive amazon effect and headline-making, paradigm-shifting acquisitions in the retail space, the e-commerce explosion continues to have a very powerful impact in multiple industries.

As the e-commerce growth in the market expands by record margins, a new challenge begins to present itself. The challenge revolves around the ever-increasing complexity of data and the sheer volume of data e-commerce business processes & products. Because an e-commerce business model depends on many different technologies, from supply chain management solutions to application, data, and B2B integration capabilities, the end result is a very complex environment.

The growing enterprise technology stack is a reflection of the impact that e-commerce is having by adding complexity to virtually every supply chain. With global trading, the need for integrated multi-enterprise digital supply chains to be able to conduct transactional capabilities between trading partners, retailers, and manufacturers is a necessity.

E-commerce supply chain data has an interesting composition. The data comes in all forms, from customers, partners, and retailers. The challenge that enterprises face is around data access, integration, and management. That’s why a modern B2B infrastructure approach is more important than ever, and not something that enterprises should undervalue or take lightly. Even enterprises that have a tentative handle on their current data demands recognize the cascading complexity in the near future. Often, existing technology is more stable and should be considered first when looking to address new and upcoming challenges relating to the e-commerce boom.

EDI is a foundational technology at connecting ecosystems for the seamless flow of supply chain, inventory, and retail data. EDI continues to act as the existing communications standards for most industry-specific supply chains.

How Can Effective Data Help?

ED offers solutions that support a document’s lifecycle through integrations with existing applications and system throughout the supply chain. ED Connect will get you started with the most flexible, scalable and comprehensive solution available today.

Whether you’re upgrading to a new EDI system, unhappy with your current service, struggling with license fees, looking for a more cost-effective solution or losing your internal EDI resource, ask Effective Data to help you reach your integration goals. »