Blistex Calls for Solutions not Lip Service Engages Effective Data for EDI


Schaumburg, IL (March 6, 2008). Blistex works with Effective Data (ED), a private Schaumburg - based EDI Consulting and Data Integration firm, to implement EDI transactions with Blistex trading partners.

Oak Brook IL – based Blistex has requested Effective Data to implement transactions with a trading partner using a flat file into and out of Gentran for Windows. This will involve the creation of new maps and subsequent testing with the trading partner. This will help Blistex expedite the electronic interchange of mandatory information between them and their trading partners.

Effective Data was chosen based on demonstrated expertise.

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About Blistex
Blistex was founded in 1947 as a small, family-run company in the business of developing and marketing lip care products, primarily in the United States. Their objectives in those days were to create quality products, achieve consistent growth and become an innovative leader in lip care.

Today, the Blistex tradition is carried on by the second generation of the founding family. And they still believe in their original goals: Product Quality, Growth, Innovation, and Leadership. Blistex manufactures, tests and distributes a full line of quality lip care products.

About Effective Data, Inc.
Effective Data provides innovative EDI Consulting and Data Integration services to the Nation's top businesses. With over 15 years of experience in the e-commerce industry, Effective Data's consultants combine strategy, technology and project management expertise to deliver customized EDI solutions that enable clients to succeed and thrive in the digital economy.

For more information, go to www.effective-data.com. Or contact Jennifer O'Neil at joneil@effective-data.com

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